Web Design companies “presentation”

By Carter Wong

This web design it’s a bit simple using a dark background and bright colour font which gives the interaction on depending on their portfolio as I discovered that in each selection page has a main colour font along with the product that is attach like for example the corneto ice cream shows with  a selection of photography and a shape to stand out the product design.

This design it seems to be a bit crauded

By Pentagram

The Pentagon web design it looks a bit plain and not really my attraction because it only have reference on the side but it does give you an option on the links above by showing categories that clients would like to see, apart of that I think it does looks professional in a way of it looks fresh and clean but for my opinion as for my web design I would change and tried to give a graphic content on the layout but I guess depends how you going to present your “portfolio web design”.

By Spin

I think this design it looks better for a photographer design since photos are larger but it makes sence because it’s about magazine design and product design which does shows you with every detail but for my opinion the photos should be smaller or give an option for a specific order.

It does give the name of companies who was done by but I think it’s a bit to crowed for me even though its a simple web design it don’t really have a lot of functional graphic.

By Ligalux

I really enjoy this web design because on the main page it shows a colorful image of an apple with contents above but once you click for an option as checking out an specific project the images comes up in black and white and when your about to click on one of them it comes out as a colour and its intersting


By Milton Glaser

By Johnson Banks

By Pearl Fisher

By Stefan Sagmeister

By Barnbrook

By Ellen Lupon



This website design companies has their on designs with their own different point of view such as clean, fresh and messy.

In some of them I have found easy to read and some of them confusing how to go for a link so it is hard for clients to check out what they are looking for so for then I think if we are designing a website it should be clear enough for the audience.

Semiotics – Paradigms & Syntagms

To understand parading and syntagms

Paradigmatic it is a set of signs, those of which that have a common function. It can be seen as a contrastive factor because the signifiers in the same paradigm set shapes each other’s preferred meaning by virtue of mental associations. For example, a set of verbs, nouns, etc.

The syntagmatic is known to be the chain of signifiers, refers to the combination of signifiers taken from a paradigm to form a meaningful order. A few of examples of which are sentences as  paragraph,chapter, print advertisment.





At the two images, the first advert for Marlboro cigarettes, It’s a proud cowboy that looks tuff and a hat demonstrating the “American dream” but if you change it with other clothes and no hat and tuff he would not suit for a cigarettes advert which it would look weird and not suitable.

The second advert it’s a man from the same first advert but it looks creepy because the man looks like he killed the horse but in another way it shows to demonstrate another definition to understand about the advert.

Research (brainstorm) – Semiotics poster


My group and I have come up with the conclusion of drawing a brainstorm so we could come up with ideas choosing a section like  Dave will be doing the Semiotics part, Alan will be looking and getting information about Posters and I will be investigating about Style/Typography of the independent.

Signified, Denotation, Connotation 6 icons – iPhone Apps


Signified – Is a shell  icon and you can notice because its a logo from a petrol station called “shell”

Denotation – It’s a shell formed from the scallop.

Connotation – It’s from the seafood and it comes from the scallop


Signified – Since this logo represents from a ciggar and a cross line angle which indicates that it’s a non smoking area.

Denotation – a cigar graphic, shapes and black and white coloour.

Connotation – It comes from original cigar smoke.


Signified – a cross from the ambulance logo




Signified – the bus stop logo




Signified – it indicates for ladies only (toilet sign)




Signified – it’s a bell sign




This is an example from Ferdinand de Sussure’s who made a logic sign where people could understand the sign is defines as anything that conveys meaning and refers to something other than itself.

According Ferdinand de Sussure’s said that any sign is composed of two parts, the Signifier, and Signified.

Ferdinand de Saussure Model - Signs



Using the technique from Ferdinand de Saussure’s we have come with the idea of concept and sound then to signified and signifier.



For the last image I have done annotation and connotation on the notes above.


For the project we are expected to meet various “learning outcomes” one of these outcomes on the current projects states we must have “Produced and developed an understanding of current digital media concepts and technologies.” We have been put in groups of 3 and asked to take an element each, reporting back to each other in a few days time. Carina is dealing with file sharing such as Youtube and Instagram, Alan is working with social networking looking at sites like Facebook, Linkedin and whilst I am looking at handheld media devices and their uses.

I would like to say from the off that even between all three of us we wont be able to cover all aspects of digital media, we started drawing up a diagram of what it actually consists of and it got huge! Everything is interconnected and growing all the time, I believe that soon we will not carry any portable media we will not own paper documents, it will be based around fingerprints or eye scanners, everything will be on a cloud, computers will be built into buildings and work around us like air. Until then we will have to carry devices around such as smart phones and tablet computers and rely on Wi-Fi connections. I have made a spider-diagram showing how we use our devices, these interlink with the work both Alan and Carina have done.

Handheld devices have grown in both popularity and complexity, when I say complexity they are massively easy to use with well thought out interfaces but can carry out amazing tasks. I think a prime example of this is my Nan, she uses an I-pad to talk to my aunt and uncle in Bermuda, it costs her nothing via Skype and thanks to the inbuilt camera it’s face to face, one of the many uses. You only have to look on a train to see how the business man will skip between checking e-mails and playing Angry Birds whilst listening to his favourite music, upon getting off his train he can check bus routes and times or connecting trains, even load Google maps to direct him to his meeting. Not to mention the fact the alarm woke him this morning and his calendar (which updates itself from his main computer) has let him know his tasks for the day. Smart media links everything together, it allows us to download up to date media, newspapers, e-zines and social media (Twitter etc) but also upload instantly to a variety of media in different formats (written, sound, video and photo’s) and as their popularity grows the whole movement gains momentum with more features becoming available.

I have outlined the direction where I believe technology will go, however to really know you would have to take a look inside a market leaders r&d lab for example Apple or Microsoft but they keep their secrets well hidden!

Written by Dave Sexton

From are various learning out comes one of them was to understand different sections of digital media. But as there were so many parts of digital medial are lecture thought it would be a good idea if we were in a group of three as this will make it easier. So within this group I was with Dave who looked at Handheld devices such as cameras, iPad and especially Phones like the blackberry and the iPhone, and Carina will look at file sharing for example Youtube and instargram.

As for me I choose to look at Social networking as I wanted to look at how the social side of networking has changed over the years and how it is digital media. Social networking as changed dramatic over the years as many more people join up to sites like Facebook, Twitter, MySpace, LinkedIn,, Skype, Friends reunited and even blogs. A prime example that I mentioned was Facebook as most people these days use it as it is easy to sign up and use which is really handy as you can contact friends or even stay in torch with relatives from great distances. But I also found that with these social networking a lot of business use them to advertise their work and to contact their employe about important deadlines as most people these days are mostly on the move. Another example that I mentioned was blogs as people don’t always use Facebook as  there are many varies other blogs that people us such as WordPress, Tumbler and even google version of blogger. These may have not have the same popularity as the other big social sites but they are still part of the digital media and play an important part in how we choose to contact people.

Written by Alan Plumsted

Digital media – (Group project)


For this project we have been put into 3 groups to analyze about digital media concepts and technologies.

Each of us have come up with ideas and drawn a brainstorm who is going to do so Dave has to do the handle media devices and their uses, Alan will be dealing with social networking like facebook, linkedin and and I will find out about the media sharing as youtube, google, instagram etc.

Digital media on this days is a huge communication and for that people has contribute certain media to attract people to come across of publishing work like adverts, movies, music, news, images,apps, books, sports that are created on a online industry like for example:

Social Media can work for any one who runs a business including a website where businesses get the benefit from social media.

Like youtube is a video sharing website where users can upload, share, comment and view videos and can also be  update or upload a video, anyone following, liking or subscribing to you will see it, a  forms of advertising.

Google it’s a universal site where it lets you find other sites on the web based on keyword searches and searches through blogs, catalogs, videos, news items and more.

Google also provides Internet services that let you create blogs, send email, and publish web pages. Google has social networking tools, organization tools, and chat tools, services for mobile devices.

There is other media called as photo media such as instagram which is an online photo sharing and social networking service where you can also add filters on the photos and add tags to make it popular by getting followers such as “users”.

The difference between flickr , cloud storage and tumblr is that Tumblr is a blogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form and flickrs is an sharing photo and video hosting as the same as cloud storage but it also allows you to store data online and to access web services from any location. Even social networking sites that can be seen as cloud computing, because they allow you to store and share information online.

Media it is a huge channel where anyone around the world can get connected especially television, is communicating by vision and sound. What a television does is entertains and gets you informed. A Radio is just sound communication and you are visualizing what you are hearing.

Written by (me) Carina Tito

What is digital media

Digital media it’s about a text, graphics, audio, and video that can be transmitted over internet, computer networks, tv and radio.

Like advertising on the Internet, which offers advertising options such as search engine marketing display ads, search engine content ads, social marketing and email marketing.

Another type digital media advertising is with the use of phone, for text message ads or mobile marketing.

Social media is another form of digital media advertising. As social media networks or businesses can use the update and sharing features on social media networks to help promote their products and services.

Businesses can even get their users and followers to help them promote the business and spread the word turning word-of-mouth advertising into digital media advertising.

With more and more consumers carrying and using phones, especially smartphones, business are also turning to phone marketing as a form of digital media advertising. This type of advertising sends text messages as advertisements and promotions to the person’s phone.

Maslow’s self-esteem level – YNC ONLINE


Here are some examples of how can advertise can be expressed by self-esteem,

Means that gives the communication to the audience by interacting with the image expression.

Physiological NeedsThese are biological needs. They consist of needs for oxygen, food, water, and a relatively constant body temperature. They are the strongest needs because if a person were deprived of all needs, the physiological ones would come first in the person’s search for satisfaction.


Safety NeedsWhen all physiological needs are satisfied and are no longer controlling thoughts and behaviors, the needs for security can become active. Adults have little awareness of their security needs except in times of emergency or periods of disorganization in the social structure (such as widespread rioting). Children often display the signs of insecurity and the need to be safe.


Needs of Love, Affection and BelongingnessWhen the needs for safety and for physiological well-being are satisfied, the next class of needs for love, affection and belongingness can emerge. Maslow states that people seek to overcome feelings of loneliness and alienation. This involves both giving and receiving love, affection and the sense of belonging.


Needs for EsteemWhen the first three classes of needs are satisfied, the needs for esteem can become dominant. These involve needs for both self-esteem and for the esteem a person gets from others. Humans have a need for a stable, firmly based, high level of self-respect, and respect from others. When these needs are satisfied, the person feels self-confident and valuable as a person in the world. When these needs are frustrated, the person feels inferior, weak, helpless and worthless.


Needs for Self-ActualizationWhen all of the foregoing needs are satisfied, then and only then are the needs for self-actualization activated. Maslow describes self-actualization as a person’s need to be and do that which the person was “born to do.” “A musician must make music, an artist must paint, and a poet must write.” These needs make themselves felt in signs of restlessness. The person feels on edge, tense, lacking something, in short, restless. If a person is hungry, unsafe, not loved or accepted, or lacking self-esteem, it is very easy to know what the person is restless about. It is not always clear what a person wants when there is a need for self-actualization.’s_hierarchy_of_needs