Category Archives: BRIEF – YNC ONLINE

Maslow’s self-esteem level – YNC ONLINE

450px-Maslow's_Hierarchy_of_Needs.svg

Here are some examples of how can advertise can be expressed by self-esteem,

Means that gives the communication to the audience by interacting with the image expression.

Physiological NeedsThese are biological needs. They consist of needs for oxygen, food, water, and a relatively constant body temperature. They are the strongest needs because if a person were deprived of all needs, the physiological ones would come first in the person’s search for satisfaction.

 

Safety NeedsWhen all physiological needs are satisfied and are no longer controlling thoughts and behaviors, the needs for security can become active. Adults have little awareness of their security needs except in times of emergency or periods of disorganization in the social structure (such as widespread rioting). Children often display the signs of insecurity and the need to be safe.

 

Needs of Love, Affection and BelongingnessWhen the needs for safety and for physiological well-being are satisfied, the next class of needs for love, affection and belongingness can emerge. Maslow states that people seek to overcome feelings of loneliness and alienation. This involves both giving and receiving love, affection and the sense of belonging.

 

Needs for EsteemWhen the first three classes of needs are satisfied, the needs for esteem can become dominant. These involve needs for both self-esteem and for the esteem a person gets from others. Humans have a need for a stable, firmly based, high level of self-respect, and respect from others. When these needs are satisfied, the person feels self-confident and valuable as a person in the world. When these needs are frustrated, the person feels inferior, weak, helpless and worthless.

 

Needs for Self-ActualizationWhen all of the foregoing needs are satisfied, then and only then are the needs for self-actualization activated. Maslow describes self-actualization as a person’s need to be and do that which the person was “born to do.” “A musician must make music, an artist must paint, and a poet must write.” These needs make themselves felt in signs of restlessness. The person feels on edge, tense, lacking something, in short, restless. If a person is hungry, unsafe, not loved or accepted, or lacking self-esteem, it is very easy to know what the person is restless about. It is not always clear what a person wants when there is a need for self-actualization.

http://en.wikipedia.org/wiki/Maslow’s_hierarchy_of_needs

FINAL CHOOSING BRIEF – Marriott Hotels & Resorts brief

I have chose this brief because it inspired to do what I like to do as advertising “Mariott Hotel” for live events around Europe.
So I would like to take this on mind and come up with good ideas.

The brief is clearly says that I should interact audience with the opportunity to travel and stay at the Marriott Hotel.

Also to ensure guest are veery welcome in any age if it’s for an adventure, sports, festivals etc.

 

 

Marriott Hotels & Resorts

Develop a brand campaign to inspire the next generation of travellers to stay at Marriott Hotels & Resorts across Europe

Background

Marriott has been at the forefront of the hospitality industry since 1927. Our heritage of innovation and creativity is a guiding force for the company today. We believe our strength is rooted in our core values: putting people first, pursuing excellence, embracing change, acting with integrity and serving our world. These values are our legacy and our future. As we pursue our vision of making Marriott the #1 hospitality company in the world, we never lose sight of our founding principles and our proud heritage. Our business is always evolving…but we’ll always stay true to who we are.

Marriott Hotels & Resorts is our signature brand with over 500 locations worldwide including over 85 hotels across Europe. Marriott Hotels & Resorts continues to evolve with contemporary style and design and innovative approaches to delivering service and amenities.

Target Audience

Marriott Hotels & Resorts is interested in reaching the next generation of customers with a new mindset about work, life and travel. This target audience of global travellers are younger, knowledgeable, sophisticated, warm, caring and genuine. They are ambitious travellers with a purpose who multi-task, blending work and leisure seamlessly. These modern nomads have no constraints and are highly tech-engaged and tech-enabled. They deserve and need a brand that can deliver true hospitality in a more relevant way.

The Creative Challenge

Marriott Hotels & Resorts wants to attract new customers by providing reasons to travel to our European destinations throughout the year. Whether it’s an annual festival in Munich, a special cultural event in Moscow or a concert in Manchester; we want to inspire our audience and show them that we’re the right brand for their cultural adventures.

Your challenge is to identify a calendar of culturally relevant events taking place across Europe, that you believe will interest the target audience. The brief is to create a campaign that encourages the target audience to attend these events; staying with Marriot in the process.

Your campaign must focus on a whole series of events, we’d recommend 3 events minimum. Also please bear in mind that your idea would need be scaled to work across multiple European events should it go live.

The campaign should creatively demonstrate how Marriott Hotels & Resort can relevantly and powerfully engage this new global traveller. All marketing channels including paid, owned and earned media can be explored to demonstrate the environments that you think this target audience will be most receptive to messaging and engagement. Your campaign should be innovative, cut through the sea of competitors in the market and provoke shareable content to build brand advocacy.

Creative Requirements & Considerations

Your design should include the Marriott Hotels & Resorts logo which is available in the project pack. Keep in mind that Marriott Hotels & Resorts is a brand with strong connection to the colour red. Otherwise, adherence to the current Marriott Hotels & Resort brand identity guidelines is not required to allow for fresh, creative ideas.

Deliverables, Artwork and Additional Information

For guidance on how to submit your work, please adhere to the main deliverables information which can be found here.

Any additional supporting information referenced in the brief can be found in the supporting project pack.

YCN ONLINE BRIEF

Project:  YCN briefs

Module: Visual Communication

Preamble

Each year  YCN online holds a student competition in which major companies and organisations present real briefs.

This is a live competition and we would encourage you to participate by entering your work. Please talk to your tutors if you wish to do so.

The Brief

Select one brief and carefully follow the instructions contained within it. You should show in your research that you have explored and made analysis of at least five of these briefs and show WHY you have selected your chosen one. http://awards.ycnonline.com/briefs/

Check with staff or on Moodle that your chosen brief is one that is being permitted this year.

Please check the Learning Outcomes to ensure that you are giving yourself opportunities to fulfil all parts of these.

The deadline for YCN competition entries is at the end of March. You are not required to enter but are encouraged to do so.

Specific Learning Outcomes

Please refer to the Module Guide on Moodle for specific learning outcomes against which you will be assessed. See note at the head of brief. Each brief has specific outcomes but please check that you are providing evidence of your module learning outcomes in your body of work.

Research

Research guidelines and other helpful hints are contained in the briefs themselves.