Category Archives: BRIEF – TYPE PORTFOLIO 1

The purpose of communication – TYPE PORTFOLIO 1

As it shows on my notepad picture, we did a quick sketch how the communication works between the client and the designer. In Sancha’s class we learn a new technique from Shannon Weavers model of communication and it was interesting to know more about the purpose of giving the right communication since not everyone it’s clear about it so for that I have research to get more information on the link below.

So to be follow by the:

Source – Transmitter – Channel – Receiver – Destination

Source is the information given and set of possible messages which can be mixture of any form of written or spoken, image or sound.
Transmitter changes the message into the signal, also known as encoder.

Message is the thing which is sent and received and all communication is about.

Channel is the path that message passes through from the transmitter to the receiver.

Receiver is the reverse transmitter which changes the signal back into the message, also known
as decoder.

Destination is the target place of the transmitted message.

Noise is any unwanted additions to the transmitted signal which cause distortion or error in

This allows us to understand to be aware on our design communication process and to be aware what might affect.


New project – Postcard Typeface

Project: Typographic Postcards – TYPE PORTFOLIO

Module: Graphic Design with Typography 1 – Project 1


Having undertaken an initial project on type in the environment you are now asked to develop your skills with type and to show how you are able to apply it. You are also asked to explore the development of type and to begin to understand how and why typography is the result of its history.


You are to imagine that St Bride Library is holding a three-day conference about the history of Typography. In order to promote this conference they have issued a series of postcards. Half of these postcards describe a specific typeface and it’s designer. The other postcards show an aspect of the history of type.


The Brief

You are to design TWO A5 postcards to promote the History of Type conference at St Bride.


One of your postcards will be of a specific typeface. You will be allocated this. The aim of this postcard is to visually describe and highlight the characteristics, unique qualities and key aspects of the typeface. The reverse of this postcard should include a blurb of no more than 50 words that explains who designed this typeface, what was their reason for doing so and what special purposes this typeface fulfils (if you can find these things out).


The second postcard should describe in an interesting manner any aspect of the history of typography. This aspect is of you choice and can be very specific or more general. You may use found images but must credit/reference these on the reverse of the card. Also on the reverse of the card you must include a blurb of no more than 50 words describing why the aspect of type history that you have chosen is significant and important in the development of type.


Both cards must also include on the reverse the following text:


The History of Type Conference at St Bride Library

1st-3rd December 2011


Please note that this is a very short project and you must submit two fully finished postcards.



Specific Learning Outcomes

Please refer to the Module Guide on Moodle for specific learning outcomes against which you will be assessed. You will receive feedback on this project, but it will be graded when the entire Type Portfolio is submitted.


Research and development

You will need to present a body of work that shows that you have carried out research into the history of typography, as well as the uses and applications of type. You must demonstrate how this research informs your ideas generation, development and realisation.