Category Archives: BRIEF – SUBCULTUTRES

Magazine elements examples – SUBCULTURES

So today we have talked about the main elements from a front cover magazine and we had a task to do it so you can see on my notes I have wrote “Magazine contents” where every magazine should contain the right information as image , shape, title, space, photography, text wrap, typography, headline etc.

I made a small sketch to have an idea of the main keys for a front cover magazine to analyze and make a different views of forming columns.

To understand about redundancy and entropy – SUBCULTURES

Today we had a task and we learn about Redundancy which means to reduce probability of errors and entropy means a numerical measure of the uncertainty of an outcome.

For example redundancy it’s an easy way to design something that you might want to change your mind by reviewing your work and refer to something that is unneeded, or extra to eliminate a content that you don’t want to be in.

On the last images we had a task to choose one of those perfume adverts pages and take away contents that are not needed in the advert like for example in Britney Spears advert to get rid of the birds and the cages because it does not make a match and non understanding since its a perfume advert and we know its talking about a product.

Entropy can be a numeral of designs and that can be showed and work on.

New project – SUBCULTURES

Project: Subcultures Creative Review cover

Module:  Visual Communication – Project 1


Imagine that a youth subculture is having an unexpected revival. This revival is being covered on television, in the  press and is celebrated by a large exhibition in a London gallery.

Creative Review magazine is also to run a lead article about the subculture and its many forms of design.

You may select any youth subculture from the past. Do not include religious subcultures or sects or cults.

The Brief

Create a cover and one double page spread for Creative Review. This must depict the subculture’s revival and pay homage to the first flush of that subculture. Be careful to create visual messages that are understood by the appropriate audience. Show that you have tested this.

You should show a significant amount of understanding of the context and manifestations of your chosen subculture both in your sketchbook as well as in the finished piece itself. Why has it occurred and how does this show itself in the style and design of the subculture?

Cover: You must incorporate an image that you have made yourself (in any media) and some wording giving a lead into the article. Consider your choice of typography carefully and relate this to your findings about the style of Creative Review.

Double Page Spread: You must check the style of typical Creative Review articles first and make sure that your design is appropriate. You may “borrow” a text about the sub-culture from the internet (giving the reference for the source in your sketchbook). You may use found images that are appropriate or you may make images yourself. Found images must be referenced within the page and must be of high resolution (300+dpi. No gifs). You will be down-graded for using low resolution images.

Make sure you know the both the format of Creative Review in terms of size and layout, as well as the kinds of style regularly used.

Please note that you will be expected to attend an interim crit at which you should show ideas generation and development for at least two and preferably three overall ideas.

Specific Learning Outcomes

Please refer to the Module Guide on Moodle for specific learning outcomes against which you will be assessed. You will receive feedback on this project but grading will take place once the whole of the Visual Communication portfolio is submitted.

Research and development

You will be expected to have researched and made analysis of a range of Design Week covers and articles.

You should also show evidence of having investigated various processes, techniques and media appropriate for a Design Week cover illustration and double page spread.

You will also be expected to demonstrate that you are beginning to be aware of theories of visual communication as they relate to subcultures, and that you can discuss the social, political and cultural context of subcultural style (in at least one case study). You should evaluate your work in progress using visual communication theory to do so.

As well as evidencing experimentation, evaluation and reflection at all stages of the project, you will also be expected to complete a Visual Communication Evaluation and a Reflective Practice Evaluation at the end of the work.