Brian Tattersfield its a graphic designer born in Yorkshire in 1938, founding partner of Minale Tattersfield. After studying under Bob Gill at the Royal College of Art, he entered the advertising business and was soon appointed as Art Director at Young & Rubicam.
I like the concept of a “paper cut font” and colour that stands out.
From our brief we have been told to research and be able to demonstrate lots of ideas and information about how a graphic can expect to work in branding so here are some of the examples that normally you become to branding a “celebrity”
Here I listed some of the main points of branding designing:
More than a name or logo
All the combined impressions and experiences associated with a particular company, good or service
Something consumers relate to on rational and emotional levels
The following elements work together to project a consistent image and are instantly recognizable.
Name – words, letters, or numbers that can be spoken
Symbols or logos used with the name on promotional products – cannot be spoken
Trade characters or personified symbols may also be used
Characteristics and values represent what a business or product stands for.These “intangibles” connect with consumers in a meaningful way.Brand cues remind consumers of values and qualities.Brand personality is the essence of the brand and encompasses values and emotional connections.
Touch Points – Opportunities to connect with customers and reinforce brand values
Every business – large and small – is a brand with touch points
The brand promise must deliver on consumer expectations
Brand recognition: know something about it
Brand preference: prefer a particular but will buy another if it is not available
Brand insistence: positively want one brand and one brand only
Gary Barlow Lifestyle
Song writing, producing and publishing
(canto en grades ceremonias y formal)
The X Factor