Monthly Archives: November 2012

Biker practice magazine


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Today we learn a new skill of how to do a magazine cover by only using the actual face from the first image and not the background.

We started to go on to Photoshop and use the pen tool to crop and delete the background so we could use it as a transparent background area then passing on to illustrator and make a front cover magazine using a blank background colour then add the main headline and contents to be used in a magazine.

For a front cover we have to make sure that colours should be suitable along the main title and using contents like information on the right or left side of the cover.


Subculture example images stories

Back in the 70s young people manifested their opposition to the dominant social-cultural order. As they argued, youth subcultures enter into struggle with the dominant order, and indeed, they  seek to modify, negotiate, resist or even overthrow its reign  its hegemony. All youth subcultural phenomena, whether in the realm of style mods, scooters, teddy boys, punks, rockers, hippies, etc or of action as riots, hooliganism can be read as “symbolic”, “displaced” manifestations of the class struggle and the contradictions of capitalism’.

Here are some examples of different subcultures styles.

Rocker (subculture), a British subculture originating in the 1950s/1960s. Rockers, individuals or bands who perform rock music.


goth fashion


The goth subculture has associated tastes in music, aesthetics, and fashion. Gothic music encompasses a number of different styles including Gothic rock, Darkwave, Ethereal, Neo-Medieval and Neoclassical. Styles of dress within the subculture range from deathrock, punk, androgynous, Victorian, some Renaissance and Medieval style attire, or combinations of the above, most often with dark attire, makeup and hair

Goths are free thinkers, people who do not accept the moral rules of society because they’re told ‘This is just how it is’ or ‘This is what God says!’. Rather goths tend to listen to what you have to say, and make up their own mind. This kind of free thinking and rejection of dogma earns only rejection in todays society.

Subculture History


Subculture started in the earliest 20th century used as in sociology, anthropology and cultural semiotics to define a group of people with a distinctive set of behaviors and beliefs that differences them from the dominant culture that are part of.

Every subculture implies a system of norms and values ​​of some autonomy, but without taking away from the overall culture. Such as the Catholic subculture or gypsy, or peasant youth subculture of the criminal subculture or musical, it does not at all abnormal, aggressiveness or confronting society, own counterculture.

Magazine elements examples – SUBCULTURES

So today we have talked about the main elements from a front cover magazine and we had a task to do it so you can see on my notes I have wrote “Magazine contents” where every magazine should contain the right information as image , shape, title, space, photography, text wrap, typography, headline etc.

I made a small sketch to have an idea of the main keys for a front cover magazine to analyze and make a different views of forming columns.

InDesign tutorial – Layout practice

At Tim lesson today we started to practice with the most important tools to design a front and inside cover for a magazine so we started to use a right measurement for a magazine layout and then drag the pages from the master page to create the two side inside covers adding to another page.

So then we placed an image in the two side inside cover to use a spread cover with information and space.

Using a heading and information in two columns then we started to analize more what does a inside cover contains so we used a “small script” underneath the heading in one page.

There is also another forms of starting a writing so we use the capital “T” giving a small space between the writing so it will stand out the starting of an information.

I also discover with some interesting tool that we could use the pen tool to draw around the “building area” using as a text wrap to give the space for the body text around the selection image.

To understand about redundancy and entropy – SUBCULTURES

Today we had a task and we learn about Redundancy which means to reduce probability of errors and entropy means a numerical measure of the uncertainty of an outcome.

For example redundancy it’s an easy way to design something that you might want to change your mind by reviewing your work and refer to something that is unneeded, or extra to eliminate a content that you don’t want to be in.

On the last images we had a task to choose one of those perfume adverts pages and take away contents that are not needed in the advert like for example in Britney Spears advert to get rid of the birds and the cages because it does not make a match and non understanding since its a perfume advert and we know its talking about a product.

Entropy can be a numeral of designs and that can be showed and work on.

New project – SUBCULTURES

Project: Subcultures Creative Review cover

Module:  Visual Communication – Project 1


Imagine that a youth subculture is having an unexpected revival. This revival is being covered on television, in the  press and is celebrated by a large exhibition in a London gallery.

Creative Review magazine is also to run a lead article about the subculture and its many forms of design.

You may select any youth subculture from the past. Do not include religious subcultures or sects or cults.

The Brief

Create a cover and one double page spread for Creative Review. This must depict the subculture’s revival and pay homage to the first flush of that subculture. Be careful to create visual messages that are understood by the appropriate audience. Show that you have tested this.

You should show a significant amount of understanding of the context and manifestations of your chosen subculture both in your sketchbook as well as in the finished piece itself. Why has it occurred and how does this show itself in the style and design of the subculture?

Cover: You must incorporate an image that you have made yourself (in any media) and some wording giving a lead into the article. Consider your choice of typography carefully and relate this to your findings about the style of Creative Review.

Double Page Spread: You must check the style of typical Creative Review articles first and make sure that your design is appropriate. You may “borrow” a text about the sub-culture from the internet (giving the reference for the source in your sketchbook). You may use found images that are appropriate or you may make images yourself. Found images must be referenced within the page and must be of high resolution (300+dpi. No gifs). You will be down-graded for using low resolution images.

Make sure you know the both the format of Creative Review in terms of size and layout, as well as the kinds of style regularly used.

Please note that you will be expected to attend an interim crit at which you should show ideas generation and development for at least two and preferably three overall ideas.

Specific Learning Outcomes

Please refer to the Module Guide on Moodle for specific learning outcomes against which you will be assessed. You will receive feedback on this project but grading will take place once the whole of the Visual Communication portfolio is submitted.

Research and development

You will be expected to have researched and made analysis of a range of Design Week covers and articles.

You should also show evidence of having investigated various processes, techniques and media appropriate for a Design Week cover illustration and double page spread.

You will also be expected to demonstrate that you are beginning to be aware of theories of visual communication as they relate to subcultures, and that you can discuss the social, political and cultural context of subcultural style (in at least one case study). You should evaluate your work in progress using visual communication theory to do so.

As well as evidencing experimentation, evaluation and reflection at all stages of the project, you will also be expected to complete a Visual Communication Evaluation and a Reflective Practice Evaluation at the end of the work.

Reflection and evaluation from my two final postcards

Visual Communication:

In what ways does the visual communication/message of the piece meet the needs of the brief?

I think for my both postcards I have showed a specific message like on my first postcard about Gill sans typeface I gave the colours and the structure of the letter “g” type in a outline “g” and a silhouette style in a white colour.

Then I add a black background which gets the people to attract the letter “g” with the background, that gives the message of also using blue and red colour for the characteristics of Gill Sans font from the London underground colours.

For the second postcard about Geoffroy Tory I have come with a simple classic black and white colour to make it historical how the brief specified so for that I used the right image to make it visual and to give the curious image how the letterform was made by Goffrey Tory.

In what ways does the visual communication/message of the piece fail to meet the needs of the brief?

For some reason for my first postcard I did not use a graphical or a drawing outline on the typefaces so I think on that part it fail on not having that on my postcard.

What are the strengths of the visual communication? Why?

For my first postcard gives the attraction to their colours and the layout of each section of the letter “g” and for my second postcard I

What are the weaknesses of the visual communication? Why?

In what ways could the piece be mis-read or mis-understood by the audience? Be specific about who the audience is.

The audience for my postcards therefore people who are into art, design and typography for adults, students, designers, artists, typographer who will be interested on typography so for that I think I tried to give a right detail of typeface to show about Gill Sans and to not confuse the audience observing other specifications.

Reflection of own working practices:

Be very honest with yourself in this section. Please feel free to approach a member of staff for help finding ways to develop skills.

How was my time keeping?

Was a bit stressful because I wanted to understand the Gill Sans typeface by researching to get inform as much as I can and it did took me a while so for then I started to develop my ideas and then I did manage to do my final piece.

How was my analysis of the brief?

A bit confusing to design the first postcard but then I kept experimenting to come out with the right choice.

How was my research?

Was a bit tough and confusing  because I had many research and didn’t know from where to start

How did I draw conclusions from my research?

From my research I have come with certain ideas and to start analyzing a few examples from research to come up with my own ideas for my final piece.

How did I use research to generate and develop ideas?

By visualizing different kind of examples as posters and postcards to give me the influence to develop my own ideas.

How did I use evaluations to help with my ideas generation and development?

I kept experimenting with my ideas and continued doing annotations.

How did I use experimentation during the project? How can I make this more effective?

Using Illustrator gave me the exploration to make more experimentation to each one of my ideas so for then I have come with the right choose and make it understanding.

In what ways did I show that I had achieved the Learning Outcomes? How can I improve this next time?

Giving the right research and exploring ideas from other people so I can visualize and get my initial idea, to improve for the next time I guess I should of done more illustration development.

What parts of the project did I enjoy most? Why was this the case?

I enjoy the information from my typeface and the design progress because I wanted to show a visual message as the information from the artist who did the Gill sans font.

What parts of the project did I enjoy least? Why was this the case?

When I printed out my first postcard and it did not come right because I used a blue dark colour on the characteristic font and for then I was not pleased but for that I kept on mind that experimenting gives a new try and better idea.

At what times did I work best? Why might this be the case? How can I ensure that I work well at all times?

The times I work best it’s in designing and experiment in each category.

What areas inspired me? Why was this the case? How could I follow these up?

From my first postcard and by the Gill sans information the London underground inspired me with their colours and to be able to show a message to my postcard including the typeface.

What areas were challenging or difficult?  Why was this the case?

To think about how I was going to do my design on my postcards so I had to go through my quick sketches to choose the right one and to start development them.

How can I go about developing and improving  the parts I found difficult?

To choose the right one and be able to show development of my progress.

Evaluation to Second final postcard – GEOFFROY TORY

As you can see I used Geoffroy Tory’s image from the internet which shows the detail of each letter like I have explained on my previous research how the typeface was build.

The image gave me an eye catching is that’s why I used along the title name from the artist for my postcard, I wanted to create a simple and classic black and white postcard.

The audience for this postcard it would be for the people who likes the build and the structure of a typeface how this image postcard is showing.

Also on the reverse of the card I have put a small description in black font about my artist and why I choose it, along with the information at the bottom of the postcard in a opacity of 58%.

Like I did on my first final postcard reverse (backside) I did not use the layout of a postcard how normally should be, using a vertical line in the middle of the postcard and a small box for the stamp, I wanted to be plain so it will be a plain space as on the brief did not say briefly to do a layout line and stamp box so for then I wanted to be different than others postcards.



Second Historical postcard develompent

For my final development historical postcard I wanted to use a simple black and white postcard to show a classic and historical postcard of how the letters forms was done by Geoffroy Tory. As every designing such as illustration or typography should always used a grid to get the exact space between letters and images.

For the reverse of the postcard (backside) I have wrote a small information about Geoffroy Tory using his name in a capital letter and then use the information in a lighter font.

So then I used the reference image and the information at the bottom with a opacity of  58%.